2/21/2023 0 Comments Meme el negro de whatsapp photoShe holds an MA from the Digital Methods Initiative, University of Amsterdam, and a BA in Journalism from the Autonomous University of Barcelona. I examine the uses of “El Negro de Whatsapp” in the specific context of Spain through an exploration of the appropriations of the meme that have circulated in Whatsapp groups I am a member of.Īriadna Matamoros Fernández is a Lecturer at the School of Communication and member of the Digital Media Research Centre(DMRC) at the Queensland University of Technology. Platformed racism is “a new form of racism derived from the culture of social media platforms ‒ their design, technical affordances, business models and policies ‒ and the specific cultures of use associated with them” (Matamoros-Fernandez, 2017, p. I argue that users’ appropriations of this meme – independently of their intent – and Whatsapp’s affordances enact “platformed racism” (Matamoros-Fernandez, 2017). This paper examines the racism enacted by the memetic appropriations of “El Negro de Whatsapp”. This Whatsapp meme is situated within broader ‘bait-and-switch’ internet pranks like rickrolling (Know your meme, Rickroll), which imply a post of something appearing to be one thing but which is really something else. “El Negro de Whatsapp” is a platform-specific meme particularly popular amongst Spanish and Latin-American Whatsapp users that involves the posting of a picture that looks legitimate in preview but when clicked on reveals a lurking image of a black man with disproportionate genitals. ‘El Negro De WhatsApp’ Meme and how it enacts racism September 28: Kelvin Grove Campus: Z9 607: 1-3pm (room TBC). Photo by Pawel Nolbert on Unsplash The second of our DMRC Fridays Seminar Series for 2018 takes place on September 28 with four exciting presentations! Join us to hear about the latest research being generated by Centre members and research students.
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